Council seeks views on plan to boost the tourism economy: Council seeks views on plan to boost the tourism economy

15 Jan 2020

Council seeks views on plan to boost the tourism economy

Ryedale District Council is seeking feedback from tourism businesses in the area on its draft Destination Development Plan - a blueprint to boost the Ryedale tourism product and increase the value of overnight visits by five percent over the next three years.

The draft Plan, which has been developed by the Council in collaboration with the local industry and The Tourism Network, sets out a strategic approach to developing tourism in the locality, including:

  • Forming partnerships to maximize the use of resources
  • Focusing on activities to attract more staying visitors
  • Promoting the assets and brands that make most sense to visitors
  • Supporting development by promoting the area through key themes (eg nature and the outdoors, food and drink, history and heritage)
  • Helping business to undertake their own direct and collaborative promotional activities

In this consultation phase, the Council is asking businesses and individuals involved in the tourism sector in Ryedale to give their feedback on the overall approach, and comment on specific aspects of the plan, such as promotional themes, key target markets, and selling points.

Commenting on the consultation, Ryedale District Council's Programme Director for Economic Development said:

"Everyone who lives and works here knows that Ryedale has a great tourism offer.  In fact, the research that we released last year shows that more than five and a half million trips are made to Ryedale, and the tourism industry already generates around £318m for the local economy.  It's a success story, but our focus now is to work on increasing the value of the visitor economy, which means encouraging people to stay longer and spend more. 

“The Development Plan sets out how we will try to do that, but it's really important that the industry feels that this is a Plan they can get behind.  We've already engaged with a lot of people on the ideas, but now we want to consult on the draft Plan itself.  We really do want to know what people think, so I would strongly encourage anyone with an interest in our tourism sector to take part."

The draft Destination Development Plan is available here. 


After reading the Plan, anyone who wants to give a view can either email their thoughts to  or provide their feedback online here:   The deadline for feedback is 24 January 2020.